The Real Winners of the Taylor Swift Masters Mega-Deal
The Town with Matthew Belloni
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Taylor Swift's Catalog Conundrum
This chapter explores the complex dynamics surrounding Taylor Swift's music catalog mega-deal, focusing on the strategic moves by Swift and industry players involved in the acquisition. It highlights how public perception influences narratives, while delving into financial motivations and negotiation tactics shaping the deal's landscape. Additionally, the chapter discusses the implications for artist ownership in the music industry, showcasing how recent trends empower musicians to reclaim control over their work.
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