4min chapter

Equity cover image

The mmhmm story and how it plans to spend its $100M

Equity

CHAPTER

How to Raise Money Quickly

Sally Kohn: I was very impressed by how quickly you guys built up a waitlist for their product. How fast did that waitlist grow? Is it like day one, people were just piling in to sign up and do that kind of early user demand help make the fundraising process easier? She says she doesn't think raising money is an accomplishment; now you're just on the hook to deliver for more people. "We wanted to build a pretty good quality product and a very powerful product as quickly as possible"

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