SaaStr 645: Why GUIDEcx is Betting Big on In-Person Events with SaaStr Head of Partnerships Poya Osgouei and GUIDEcx Co-Founder and VP of Sales Todd White
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Pull People in at Trade Shows
The unfortunate thing is that people have this mindset that someone's going to walk by their booth and they're going to read. "If you can't pull people like you won't win at these trade shows, you have to be able to pull people," he says. His trick: I always comment on somebody's clothes,. Then it always breaks the ice, and I can start a conversation with them."I love the shoes. Why did you choose those shoes? And then, oh that that jacket is amazing like what a cool jacket Hey your jacket matches your shoes, whatever."
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