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#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs

Winning the Challenger Sale

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Driving Urgency for Change

Sally Kohn: I'm really glad you took that path because I learn a lot from you. So let's, let's talk about the topic for this month. We're all talking about driving urgency for change. What is one piece of advice around driving urgency that you disagree with? You know, there's some really negative ways to attempt to create it.

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