Competition from build-to-rent and location strategy

It seems that affordability has suddenly become the word of the day in politics, but it has been at the top of the agenda in housing for a very long time. There will always be market space at the high end—but there will also always be a need to solve for new home prices that fit into the fat part of the bell curve. That is where Smith Douglas Homes lives. Smith Douglas CEO Greg Bennett recently joined us at the New Home Trends Summit for a live podcast. Greg offers his insights on building affordably by design, with an eye on the workforce families that form the backbone of American communities.