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How we make decisions

People vs Algorithms

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The Trade-Off between Data and Conviction

This chapter discusses the trade-off between relying on data and making decisions based on conviction. They mention how data can easily become a crutch for decision-making, leading to a lack of responsibility. The chapter concludes with a comparison between data-led companies like Facebook and Google, and more resilient companies like Apple that have the executive courage to make big decisions.

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