GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
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The Ad Tech Tax Is Too High
Broadly speaking, I believe that the tax on enablement is probably something that shouldn't be as high as it is in certain instances. We're still figuring out if all of this data and targeting is worth it. Advertising was working before we used behavioral targeting. Do I think there's tons of value associated with its requirement for the future? Do I believe that?
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