How to Turn Long Form Content Into Gated Content

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A lot of people at larger organizations think that, like, the content request that they put in is a perfect unique baby content. And that it ust rarely the case. Typically, any large organization is already going to have quite a bit of content on any given topic. Superimportant to never start from scratch, or start from scratch as infrequently as possible. Work to build internal trust with all these different teams who request content and properly explain the re purposing process to them.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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