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Comfortable Being Uncomfortable [Creativity Series #16]

Unthinkable with Jay Acunzo

00:00

Follow the Fear in Improvisation and Business

The speaker explores the concept of 'Follow the Fear' in improvisation and how it can be applied in the business world. They share their experience studying improv comedy and discuss the importance of stepping into new territories. The chapter also recounts the speaker's experience at IBM, where they proposed using comedy in corporate marketing and overcame initial resistance.

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