The Allure of Salt: From Table to Cathedral

This chapter examines the rise of Himalayan pink salt, exploring its marketing strategies and socio-economic implications. It highlights the transformation of salt mines into sacred spaces and the cultural significance of salt throughout history, including unique examples like the salt cathedral in Zipaquirá, Colombia. The discussion encapsulates salt's dual role as a vital resource and a revered symbol, reflecting on its mystical associations and evolving perceptions in contemporary society.