Patrick Campbell, CEO at Price Intelligently, on buyer personas and knowing your customers
This Much I Know - The Seedcamp Podcast
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How Do You Make That Complex Decision Between Small, Medium, Large?
The biggest thing is again it all comes back to research um surprise um but I think for me the what I would then do there is I would look at like pricing preferences. If your distribution model is heavily just one website you don't have a sales team then stuff's got to be simple typically and you could do those add-ons later, probably after that initial sale takes place because it's easier to expand. You know if you only have remember we were talking about those enterprise companies previously like if you're only selling to a hundred people and it's a million dollar contract it's probably going to be a long sale cycle. The reason our three plans on our website are so intelligently in
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