How to Help a Future Shock Frenzy

We're going to take you through this exercise that we have our clients do. It off through media and we call it creating a persona work sheet. We basically have you describe one, two or three fictional people that represent your market. So for instance, there is a certain kind of person in in the world. And she is suffering from future shock. Culture is changing around her faster than she can keep up with it. She feels like a foreigner in her own town. Oris raind inger manson saidit says it's better to drill one well a hundred feet deep than a hundred wells one foot deep. If that will reach the entire population, eventually, better to own 100