Doing Things That Don't Scale Is More Scalable

Most smart people just don't want to do that, especially if they get jobs where they don't have to. "If it were easy to start a company and anyone could quit their job at Google ... way more people would do it," he says. The reason why there's not more startups in the world is not because of lack of good ideas or innovation; it's basically there aren't enough people that really want to do this.