67. What makes a winning advert?
Future Proof
00:00
The Challenges of Purpose Triven Advertising
When you're doing purpose triven advertising, you be scrutinized. We didn't want to come across branding homelessness. The hardest thing lt us is always being very conscious of the story yu telling and trying to come across as genuine. If it's not true to your brand, don't do it. Or if you are going to do it, make sure that people know that you're doing it for a cause. That's where the scrutiny comes in. I think the fact that this come to the top of our pile, when we show it to real people in real life, they say to us, this is incredibly impactful. It actually generates quite a strong emotional response as
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