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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Marketing Against The Grain
How to Be a Successful Founder
Kip: Is it the right way for a founder to think about it, brand or growth? Or can you have both? And how do you haveBoth? Kip: I'm going to come in spicy out of the gate on this. You have to have both. A company has a predisposition to one or the other. It's usually the founder's strengths. Whichever one the founder either came from or was closer to.
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