The Importance of Subscriptions in Video Content

The subscription plan didn't launch until October 2020. When you flipped the switch and turned that on, were you freaking about this? I was like, there's only 10 customers and that was up in the first hour. We saw kind of 37 people sign up for the yearly very quickly. It's just over that time, we are going to see that incremental growth that is going to happen with the subscriptions.