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Ivy Lee and John Rockefeller
Ivy lee was one of john d. Rockefeller's senior's advisers. He helped establish multiple institutes and industrial groups that were meant to advocate on behalf of entire industries, including the american petroleum institute,. The international sugar council and the cotton yarn association among others. During his career he also encouraged the gugenheim family to establish the guenheim foundation. We talk about business practices in our two episode on 20th Century p r scandals.
Ivy Lee was one of the founders of the fields of public relations and crisis communications. His approach to public relations was revolutionary for the time, and he helped establish a lot of practices that still exist today.
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