5min chapter

Stuff You Missed in History Class cover image

Ivy Ledbetter Lee and the Roots of PR

Stuff You Missed in History Class

CHAPTER

Ivy Lee and John Rockefeller

Ivy lee was one of john d. Rockefeller's senior's advisers. He helped establish multiple institutes and industrial groups that were meant to advocate on behalf of entire industries, including the american petroleum institute,. The international sugar council and the cotton yarn association among others. During his career he also encouraged the gugenheim family to establish the guenheim foundation. We talk about business practices in our two episode on 20th Century p r scandals.

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