#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
Coffee & Compete
00:00
I'm Singing Directly to My Heart.
If you're a product manager and you're trying to enable this kind of an approach, the first thing that i would tell you s that you have to enable the strategic part first. So what you do is you enabled to say there are features and benefits that matter dramatically to the result. And then when you translate it into the business outcome, then i work backwards to say, the reason that we invest more in this part of this product or this solution, is because it's what enables us to create faster results, better results, longer lasting results. You can't be neutral on these issues; even though i'm not neutral, i'm the moral authority on this, because i'm now
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