Is Your Forecasting Process Broken?

Jay ZI: I feel like you've illuminated so many useful insights from this report and all of your research. What would be one thing that you want one sales leader to know about forecasting? Jay ZI: It's broken, but it can be fixed even just like doing an audit of really do I truly understand one, how many data sources today am I actually using to inform my forecast? How many tools across my organization are used by different teams? And then we talk about efficiency, right? So automatically flagging those things as they come up because we are using AI to hopefully uncover those if our tech stack allows us to get lots from a tech enablement perspective.