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Episode #114 // Marketing - Manipulation oder Notwendigkeit? // mit Wolfgang M. Schmitt
Corporate Therapy
Marketingstrategien und ihre Wirkung in der Popkultur
Dieses Kapitel behandelt die Marketingstrategie des Barbie-Films und deren umfassenden Einfluss auf die Popkultur. Es werden Vergleiche zu anderen erfolgreichen Werbekampagnen gezogen und die Rolle von Glück und Zufall in der Aufmerksamkeitserzeugung analysiert.
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