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4min chapter
How to Know What's Real: How to Know Who’s Real
How to Know What’s Real
Exploring Authenticity in the Influencer Industry
This chapter delves into the evolving nature of authenticity in the influencer industry, comparing it to traditional celebrity relationships. It discusses how self-disclosure and personal connections play a significant role in creating parasocial relationships with audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode