When you discount things consistently, what ends up happening is you train your customers to look for the discount. So now you've trained your customers to only buy a discount, which means that your business model won't operate properly. You're basically, and then people are like, walcomb, we can't pay our bills. Well, because you're running a model that isn't consistent with the price you sell for. Essentially, it's fuck and suicide by the slowest, most annoying, most painful way possible. But every business that i operate in is at the highest quality level, because i personally cannot sell shit that is less quality. That's what i consume as a consumer. I