9min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Ted McKenna: JOLT Effect and addressing the Challenge of Indecision

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Journey Through Sales and Economics

This chapter chronicles the speaker's personal and professional journey from their upbringing in Chicago to their education in economics, shaping their passion for sales. It explores the evolution of sales strategies, including insights from the 'Challenger Sale' framework and the emotional dynamics of buyer indecision.

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