The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 680: The Most Important SaaS Metrics of 2023 with monday.com Co-Founders and SaaStr Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

CHAPTER

The Importance of CAC in Scaling Up Companies

SAS is 100 times bigger in terms of spend, right? Just think about that's a decade of 20 to 30 percent annual growth compounding. So it's just funny how things are both radically different and the same. It's the same trying to figure out how far a dollar can take you. I wanted to ask you, Jason, should small startups use CAC in a different way than scale up companies? How do you see it as an investor?

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