How to Fundraise for COVID

I love fundraising in general, isn't it? It's adrenaline. Just that feeling of having people agree with your vision is beautiful. I think a little charm and enthusiasm and passion will get you over the line in the early rounds. The later ones need quite a lot more. But during COVID, everybody was investing in everything because there was so much money. And then when, you know, when the rubber hits the road, it could be a little bit tougher. You have two exits: LVMH bought soap and glory from me; Boots came knocking at Harvey Nichols. Are you the magic or are you the other thing? Well we're not really into super luxury for a very