The idea is you'd show somebody a line, or play em an ad, or show em a websit and then individually interview them. They score stuff unlike this, qualitative measures. And if you're doing like u x focus groups and stuff like that, you can actually get feedback where you think, say, like, perform this action on this application,. If they do it in this amount of time, you get real data. But some of the like, campaign stuff is canlike, politics is another good example.

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