2min chapter

Means of Creation cover image

The Rise of Fashion NFTs ft. Dani Loftus

Means of Creation

CHAPTER

The Roll of Fashion Is a Signalling Mechanism

The roll of fashion, in my eyes, is a signalling mechanism. In the physical world, you are bound to yourself as your physical biological body. When we're moving to these fully created digital identities, your relationship to the clothing is going to be completely different. And so ithink a really brilliant example is what we are seeing in a fortnight, where we've seen what's known as a default culture emerge. It isn't a game where what you wear is linked to your success in the game. The majority of these skins are actually bought.

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