Everything Is Marketing cover image

April Dunford — Positioning, Product-Market Fit, and Creating a Category

Everything Is Marketing

CHAPTER

Is Your Point of View Pitch Working?

i think in general it comes off sounding like bullshed. It doesn't actually give customers what they need, which is a way to think about the market and how do i make choice? When should i pick you? Why should i pickYou? I got lots of choices. Sod, tell me how to think about this whole market. What i'm doing is i'm giving you a framework to thinking about the whole market, not just my thing. And then the rest of the pitch looks normal but i'm setting you up with my point of view says this so ican gives you loads of examples that are different than all these other ones. So if you're interested in that, and

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