#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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Is There a Future for the Coalition Industry?
I'm still positive that the coalition loyalty model, which was questioned for the last few years, I think it still can be a marvelous way of delivering value to the consumers. It just needs to some level of a reshape of the powers inside of the growth programs. And what kind of a voice actually the merchants can have in such a proposition. In some markets they will still thrive, but they just need to shift a little bit.
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