In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem.

The conversation then shifts to the importance of backlinks in SEO and the need to play the long game and talk about the effectiveness of gated content in B2B marketing and the use of quizzes as a conversion strategy.

The concept of "eating from a smaller plate" is introduced, highlighting the benefits of setting constraints in business strategies. The episode concludes with a discussion on prioritization, productivity, and the value of constraints in achieving focused actions.

Topics

Morality and Integrity of the Approach
Misunderstanding of Effective SEO Strategy
Content Velocity vs. Backlinks
The Effectiveness of Turning Content into PDFs
Misalignment of Search Intent and Qualified Leads
Value of Gated Content and Types Worth Investing in
The Importance of Audience Growth vs. Conversion Strategy
Using Mental Models to Improve Profitability
The Benefits of Constraints in Business
Creativity and Results with Limited Resources

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.