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3min chapter
The Agency Lifecycle
Marketing Over Coffee Marketing Podcast
How to Grow Your Business to a Million Dollars
At the sub million dollar range, our goal is to become a going concern. We have this framework that we've kind of been using ourselves, what we call the hierarchy of financial needs. So basically think about like Maslow's hierarchy of needs, right? Like you got to clear a step before you can get to the next step. Can't worry about self-actualization if you don't have shelter, right? And so it's kind of the same for financial metrics.
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