The Origins of Orange Juice

In 19 forty eight, three years after the war ended, frozen, concentrated orange juice was born. It arrived just in timema develope marketing campaigns promoted the consumption of oranges as a cure for every from single hood what to the common cold. But by 19 60, the fda was becoming concerned with the misrepresentation of fresh and all the water and sugar being added. And then there were regulations. But frozen concentrated orange juice remained the breakfast drink until the mid-eighties when technology finally got closer to quenching consumer's thirst. Squeeze me jingle! is on BBC Radio 4 tonight at 9pm GMT.

Play episode from 01:42:04

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app