Navigating Legal Pitfalls for Copywriters

As the owner of a copywriting business, you have a lot to think about—your products, your clients, your research process, writing great copy, finding new clients and more. So it's no wonder we tend to push legal questions to the bottom of the to-do list until there's a problem. Don't do that. Andrea Sager is my guest for this episode of The Copywriter Club Podcast. And she's got a lot of great legal advice on using A.I., contracts, business entities, and protecting your business and assets. Click the play button below, or scroll down for a full transcript.   Stuff to check out: AndreaSager.com Legalprenuer.com The Copywriter Club Facebook Group The Copywriter Underground Research Mastery Course Full Transcript: Rob Marsh: Do you have questions about contracts, trademarks, business entities, and your legal risk and liabilities? Today, I have answers. This is The Copywriter Club Podcast. About a year before I took on my first freelance writing project—I’m going back a long time here—I took the LSAT, that’s the test for admittance into law school. I had thought I would become a lawyer from about the time I was in eighth grade. And I did well enough on the test to get into most of the schools I was planning on applying to.  My plan at the time was to practice law in the non-profit sector. And to help with that goal, I decided to enroll into a Masters program in public administration. But once I started that program, I was so bored by the curriculum, I couldn’t envision myself finishing.  At the same time I met someone who asked me to write an article promoting a product for a company she was working for. When I realized I could make money as a writer, I turned my back on my dream of being an attorney and started writing copy. So when it comes to legal advice, I can’t really help, but my friend Andrea Sager can. Andrea has helped hundreds of small businesses with legal advice and services. I tried to ask her all of the legal questions copywriters tend to have about things like using A.I., contracts and agreements, trademarks, and how we limit our exposure to legal liability that could cost you your business, your home and more. This stuff matters. And I hope you enjoy this interview. Before we get to the interview, the last couple of weeks I’ve mentioned that I put everything I know about conducting research and using A.I. as part of my research process into a short course called Research Mastery. It includes a lot, but it’s not an overly long, impossible to watch course. Instead it’s the kind of course you can watch in an afternoon or weekend and walk away with a research process that helps you uncover the insights you need to write great sales copy. ..more than twenty different techniques for capturing ideas, … all of the questions I use to get find big ideas about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself. But unlike other research courses that take hours to watch and implement, this one will teach you everything you need to know in a single afternoon. You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. I’ll link to that in the show notes so you can easily find the link if you can’t type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Andrea Sager. Hey, Andrea, welcome to The Copywriter Club Podcast. I am thrilled to have you here. It's been quite a while since we talked to an attorney about all of the stuff that we need to be thinking about in our businesses. So I'm excited to have you here, but before we get started, maybe you could tell us your story. Just how did you become an attorney, an author, founder of the legal preneur.com and if I'm reading your website correctly,