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Google’s Dominance, and Smart Cities
After Hours
Are the Search Results Really Number One?
Laziness is most important when the differences across products are not that big, says gogel. The search results argument relies on a little bit of the same argument that no one scrolls two, page, three, four, five. And we from empirical studies, even if you fall a rank or two, it's actually just quite amazing how people are pre programmed to click on number one. But this whole argument is so hard to make sense of because it feels circular.
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