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S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"

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The Ultimate Sales Pyramid by Chet Holmes

A lot of businesses get stuck because they sell too much and don't market nearly enough. Sales that's where urgency scarcity you know all that kind of stuff discounts promos like that's kind of where that comes in, says the author. "If you're not continuing to deposit funds into that bank of goodwill you're going to continue to pull it out," he adds.

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