Lessons from a Candle Company Selling New York Nostalgia
Shopify Masters
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The Secret Sauce to a Successful Candle
Erica Warbur is the founder and CEO of Literary Candles. The candle company has expanded beyond New York City to Washington, D.C., Boston and Maine. She says that it's important for a successful candle to be personal so people can connect with it. "I couldn't imagine creating a candle and not have been there"
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