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Book #12 - Drive by Daniel Pink

Paradigm Shifting Books

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The Importance of Motivation 3.0

Sally Kohn: Motivation 1.0 is basically, it's all about survival, biological drives. Motivation 2.0 is this external rewards and punishments, the if-then type of thing. If you don't pay people well, she says, they're not going to get through that threshold. And so there's a need for motivation 3.0 or "the carrot in the stick" She argues salaries shouldn't be the fundamental driver in people's lives.

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