A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
Sweathead, A Strategy Podcast
The Transformation of VML Y&R
The US Navy came to VML Y&R looking for a new approach to target their audience. The core of the idea is to bring to life the people inside the Navy or the people who makes the Navy. It's been really really effective for them in terms of recruiting. And it's that idea of how the transformation process happened from something very heavy and broadcast into a completely data-driven brand.
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