Shawn Allard didn't want a food business, but an ice cream shop with good margins & a local following changed his mind.
Topics in Shawn’s interview:
- Realizing he’s not a zero-to-one guy
- More reps = more reward
- Getting brokers to take him seriously at age 26
- Why he was comfortable “buying small”
- Buying a local ice cream business
- Horror stories of food and beverage
- Keeping his W-2 after buying the business
- His vision to open more locations
- The value of brand and reputation
- Learning the business before making changes
References and how to contact Shawn:
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