What's Going on With Craft Gin Companies?

Gin distilleries are trying to become whisky companies. They're selling gin for 60 quid, but their whisky has just gone into the barrel. This is a craft process thousands of years old. That's worth money. Why do i think they're doing this? I think they're looking at new emerging markets,. specifically, in my opinion, north korea, right? South k Korea  is recently enough, exposed to capitalism.