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264 - Rory Sutherland Live at HUM London 2021

Maven Money Personal Finance Podcast

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The Psychology of What You Do Is Effectually One Part of It

I've just written a book about the behaviorar science of transport. And what's so fascinating as transport is dominated by engineers, ok? And they are obsessed with objective metric speed, time, punctuality. Anything you can measure trumps anything you can't an itd you look at what passengers actually think, it's surprisingly, weirdly, obliquely correlated to the things engineers think is important. The psychology of what you do is effectually one part of it. Ostensibly. I couldn't stand up in a court of law and say, that's a good reason. But my view was, i think, by the way, that the thi lis bore it out

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