There is an ETF for That!
The Investopedia Express with Caleb Silver
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Are ETFs Going Beyond Expense Ratio?
People tend to buy an ETF because it's out of ticker. There are some crafty tickers that are out there. Memorable ones and ones that tell you the story of what you're getting or what you think you're getting. Choice is a good thing as long as you're not overwhelmed by choice. But then once you're in the market, just make sure you're getting what you Think You're Getting.
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