The Jack and Jill of the New Labour Period

Mondeo Man was shorthand for that was sort of Tony Blair's people. There was a lot of new Labour talk about we've have to attract these fellas who were out on a Sunday morning, cleaning their car,. Sort of right of center somewhat or a lot in their inclinations. A Mondeo Man to my man is a sort of defining stereotype of the new Labour period. He seems to hear about Alan Partridge in retrospect, but let's not go there.