If you had to pick one or prioritize one over the other, which one would you pick? Quality of product or customer service. They're all equally important and so are the 20 other aspects of your business. And this is a common misunderstanding amongst small and mid-level business owners that they can compromise on certain areas in their company to still succeed. That might be true because I'll be real with you. Our products weren't at the highest level when we ran $100 million company. So there's like feedback mirage here, okay? You think you're successful but really compare yourself to the other people that are successful,. But if you're just a booger on top of what