Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
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The Citizen Marketer, Promoting Political Opinion in the Social Media Age
Dr. Penny's new book, The Citizen Marketer, Promoting Political Opinion in the Social Media Age is now out with Oxford University Press. He talks about how everyday people are participating in the circulation of political messages and political ideas on social media. Dr. Penny: "I started off very small scale looking at just having conversations with people who would post things about politics"
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Transcript
