The Power of Personal Branding | Alan McLaren | Co-Founder, STRATA Originals; CEO, Infinitycomm; Personal Branding Expert
The Brand Called You
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The Role of Storytelling in Personal Branding
John Sutter: What is the role of storytelling in personal branding? And how does one determine what story to tell? "If I tell you a story, there's a theme there that connects with you emotionally. So everything we do with our clients is we teach them to tell stories," he says. 'When you tell a story, people remember better than anything else'"You have a thousand stories. You just never unearth them."
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