10min chapter

Because You Need to Know® cover image

Exploring the Universe of Human Experience with Joseph A. Michelli

Because You Need to Know®

CHAPTER

Prioritizing Customer Experience and Human Interaction

The chapter emphasizes the significance of allocating financial resources to support customer experience, using examples from companies like Zappos and One Medical. It explores the value of creating personal emotional connections with customers and the concept of a concierge service where customers pay for personalized human contact. Additionally, the discussion delves into the importance of human expertise in providing actionable intelligence and the contrast between practical wisdom and information management.

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