Booking.com's A/B testing culture

Most people know booking.com. Almost nobody knows about the $100B+ travel empire behind it.

Today, we're talking to Rob Ransom, Senior Vice President at Booking Holdings, about the business strategy behind booking.com, KAYAK, OpenTable, and more. We discuss how AI is transforming travel booking like mobile did a decade ago, why the best strategies prioritize simplicity over complexity, and how booking.com's legendary A/B testing culture removes politics from product decisions.

All of this right here, right now, on the Modern CTO Podcast! 

To learn more about Booking Holdings, check out their website here.