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338: Salesforce CMO on Leading Through Turbulence

Renegade Marketers Unite

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How to Be a Customer Centric Company in a Downturn

A lot of companies, a lot of CMOs think about building community and that's on there less. What's so interesting here is name it and name it in a way that there's aspiration right into it by calling yourself a trailblazer. It isn't just like you can build a community. Say you have it, come up with a great name. There's a lot of work to do it. Okay. So we've talked a little bit about being a customer centric company. And I'm just curious, if you share that opinion, and if so, why?

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