I worked at Yelp. I ran the restaurant division. So of course you go from restaurant reviews to building agricultural hardware and software. That's super, super obvious leap. Our whole thesis was the little guy is getting beat up by the big guy. If you're a small shop, a restaurant, there's all this technology in 2012, 1314 that's being built,. social media networks, Twitter, all these platforms group on. But at the end of the day, you're a store, you need people to walk in the door. And actually, pretty much every day you have hundreds of people walk through your door.